It gives sustainability in being human

Countless studies of Frankl's psychology show

  • It can help people get out of frustration, doubt and depression.
  • It provides tools for finding meaning in life, even when life presents suffering and crises, which is inevitable.
  • It provides mental health and resilience.
  • It provides great results and growth in management, innovation and business operations.

When you do not have a language or tools with which to find meaning in life, a rootlessness and lack of orientation is created in everyday life, and it becomes more difficult to navigate daily life and its problems.

The originator of the psychology of meaning, existential analysis and logotherapy

Professor Viktor Frankl

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Viktor Frankl was an Austrian professor of neurology and psychiatry and a survivor of several concentration camps during World War II.

Already in his youth in the 1920s and 1930s, Frankl had written about finding meaning in life and that man's primary driving force is a search for a meaning in life.

Frankl developed what is referred to as the third Viennese school of psychotherapy, the first and second respectively being the schools of Sigmund Freud and Alfred Adler.

Frankl named his psychology Eksistential analysis and logotherapywhich in other words is an analysis of our current existence to decide who we want to become. That is analysis in order to exist – a forward-looking perspective, where the pursuit of meaning and values is the motive.

Viktor Frankl wanted through his concept to help people when they have lost their orientation in life. His basic point of view is that man has a will to meaning – to see life in a meaningful context. But this meaning cannot be given from without, it must be discovered from within.

Human existence is a dynamic interaction between body, mind and spirit

An encouraging concept for optimism in adversity

What makes us human has entered the stage of modern working life and personal development

Viktor Frankl was the first doctor, professor and therapist who based his approach and his concept on an explicit picture that man is more than just a mechanical interaction between body and mind. Human existence is a dynamic interaction between body, mind and spirit. His reflections on human existence were hardly recognized in the discussion and activities of the last century - and certainly not in the economic and business world.

Today, many are beginning to go back more and more to understand the existential foundations of man.

The understanding of the very core of existence, going back to ideals and ideas of what makes us human, has entered the scene of modern working life, management, organizational development and personal search for meaning in one's own existence.

Everyone is increasingly challenged, not only by megatrendsthe megatrends that shape our world, but we are also haunted by the various crises around this planet – climate change, depletion of our natural resources, regional conflicts, hunger and migration.

There are more and more calls for a paradigm shift, where frustration, stress and hopelessness are replaced by meaning and optimism in adversity. And this is precisely what Viktor Frankl has left a strongly encouraging concept for.

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Has been tested in more than 600 empirical and clinical studies

Is strongly grounded

Viktor Frankl

Frankl's pioneering work on meaning as psychology has been tested in more than 600 empirical and clinical studies. Furthermore – and perhaps more importantly – his methods have been tried and tested by millions of readers, clients and patients who were at times confused and perhaps even overwhelmed by their unfulfilled or unheard search for meaning in everyday life.


Because of its general, holistic orientation, Frankl's approach can be applied to a wide range of disciplines, from organizational development, management, innovation, training to coaching and consulting – and specifically, it can be used to provide support in existential crises.

It can be applied to all areas of life and helps us find meaning in what we experience and in our lives. It can enable an encouraging answer to one of the core questions that technological development in the 21st century poses in particular: What is man?

Viktor Frankl's approach gives us a blueprint or a map for a better future for humanity.

Meaning in life is about transformation by turning challenges and crises into strength, growth and energy